IN THE LOOP

IN THE LOOP

In the Loop is about creating better feedback loops between audiences and cultural organisations in our rural context.  Our prototype will enable the co-creation of meaningful stories of impact through a community centred approach.

Our prototype will be a flexible data collection and analytics platform using the Cornwall 365 website and brand as the interface between audiences and cultural producers. It will manage an ongoing conversation about what people do in Cornwall, finding new ways to illustrate how culture is valued by audiences, confirming how in many cases it doesn’t reach them at all and generating community solutions.

It will also to generate new digital and data driven experiences, effectively turning the measuring of things into a form of creative participation.

ABOUT THE TEAM

The prototype brings together an interdisciplinary team including:

Bethany Lyne Project Manager at Cornwall 365, a creative consultancy promoting Cornwall as a year round, sustainable Creative Destination.

Christopher Hunt Director of Controlled Frenzy, a creative prototyping, research and development consultancy.

Dr Fiona Wotton Chief Executive of Creative Kernow, charity supporting the production, promotion and distribution of work by creative practitioners in Cornwall.

John Knell Director of Counting What Counts Ltd, the consumer insight toolkit on behalf of Arts Council supporting data collection and analysis from National Portfolio Organisations.

Professor Mike Phillips Director of Research at i-DAT, an Open Research Lab for playful experimentation with creative technology.

Zander Grinfeld Director of Venn Creative, a creative design agency specialising in building brands that connect.